Courses & Workshops

Practical Prompt Engineering for Business Professionals

Crafting Clear Inputs for Smarter AI Results in Business Workflows

"Practical Prompt Engineering for Business Professionals" is a hands-on workshop designed to help non-technical professionals unlock the full potential of AI tools like Bing Copilot, ChatGPT, and enterprise platforms. Participants will learn to craft precise, practical inputs that consistently generate high-quality text and image outputs. Through structured techniques such as zero-shot, one-shot, and few-shot prompting, attendees will gain practical skills they can apply immediately to tasks like writing, summarizing, brainstorming, and planning. The workshop emphasizes real-world business use, includes reusable templates, and empowers professionals to work smarter, faster, and more confidently with AI—no coding required.

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Course Objective

By the end of this workshop, participants will understand how prompt structure shapes AI output and be able to use zero-shot, one-shot, and few-shot techniques across business tasks. They’ll learn to apply structured templates for writing, summarizing, planning, and decision-making and practice using tools like Bing Copilot, ChatGPT, and DALL·E 3 for text and image generation. The workshop also introduces enterprise prompt evaluation via IBM Prompt Lab and helps participants build a reusable prompt library to drive consistent, high-quality results and lasting productivity gains.

Who is this course for?

This workshop is designed for non-technical professionals across departments—including operations, marketing, HR, project management, and administration—who want to improve how they interact with AI tools in their daily work. It’s ideal for individuals already using platforms like Bing Copilot, ChatGPT, or Microsoft Copilot who want better results through more precise, strategic inputs. Whether drafting communications, generating content, summarizing data, or exploring new ways to boost productivity, this session equips you with practical skills to work smarter with AI—no coding or technical experience is required.

Key Topics Covered

The role of prompt engineering in business productivity: Understand how effective prompting can transform everyday tasks, enhance communication, and unlock AI’s value across business roles.

Anatomy of effective prompts: Learn how elements like context, instruction, tone, and desired outcome shape the quality of AI responses and how to structure them with intent.

Prompting styles: zero-shot, one-shot, few-shot: Explore when and how to use each style to guide AI behavior—whether you're starting from scratch or refining through examples.

Structured prompts for real business tasks: Practice using reusable templates for writing, summarizing, brainstorming, and planning that deliver consistent, high-quality results.

Prompting across platforms: Gain hands-on experience working with Bing Copilot, ChatGPT, and IBM Prompt Lab to understand how prompting adapts across tools and settings.

Visual prompting for business-friendly images: Learn to use AI to generate relevant, professional images using natural language—no design skills or technical experience required.

Learning Outcomes

Understand how prompt structure influences AI output quality: Learn how the way you phrase and organize your input directly affects the accuracy, tone, and usefulness of AI-generated responses.

Use structured prompt types: zero-shot, one-shot, and few-shot prompting: Gain hands-on experience with key prompting strategies that help guide AI behavior based on different needs and levels of context.

Apply prompt templates for writing, summarizing, planning, and decision support: Use practical, ready-made templates to streamline everyday business tasks and improve consistency across AI interactions.

Generate high-quality text outputs using Bing Copilot and ChatGPT: Practice producing professional content with AI tools through guided activities focused on clarity, structure, and task relevance.

Prompt AI to create relevant images using DALL·E 3 in Bing Copilot: Learn how to write visual prompts that help you quickly generate business-appropriate images for presentations, marketing, and more.

Evaluate enterprise-level prompts using IBM Prompt Lab (instructor-led demo): Observe how structured prompting applies in enterprise tools and gain insight into scalable, role-specific use cases

Additional Materials

Participants will need to have the following materials and tools for this course:

A Wi-Fi capable laptop to participate in hands-on exercises

A free Microsoft account to access Bing Copilot for both text and image prompt

Optional access to ChatGPT Free (for participants who can’t use Bing Copilot)

Access to a visual diagramming tool like Diagrams.net (link provided in pre-workshop email)

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