In this course, we delve into the transformative world of Business Intelligence (BI) tailored specifically for small and medium-sized businesses. Designed to cater to business owners, managers, and teams in SMBs, this course demystifies BI concepts, tools, and strategies, enabling even those with limited technical expertise to leverage data for impactful decision-making. Participants will gain insights into affordable BI tools, learn fundamental data analysis techniques, and explore real-world case studies demonstrating BI's practical application in SMB settings. Through interactive elements and a focused approach, this course aims to equip SMB professionals with the knowledge and confidence to integrate BI into their everyday business processes, driving efficiency and growth in an increasingly data-driven marketplace.

• Introduction to Business Intelligence:** Understanding its significance in the SMB context.
• Data Sourcing in SMBs:** Identifying and collecting relevant business data.
• Basic Data Analysis Techniques:** Tools and methods for extracting insights from data.
• Overview of BI Tools:** Exploring cost-effective BI tools suitable for SMBs.
• Creating Impactful BI Reports:** Techniques for visualizing data to inform decision-making.
• Case Studies:** Real-world examples of BI implementation in SMB environments.
• Interactive BI Planning Exercise:** Participants develop a simple BI strategy for their business.
• Q&A and Conclusion:** Summarizing key learnings and addressing participant queries.

This course is ideally suited for owners, managers, and team members of small and medium-sized businesses who are looking to enhance their understanding and application of Business Intelligence (BI) in their operations. It's particularly beneficial for those without extensive backgrounds in data analysis or BI, providing an accessible entry point into using data effectively for business growth and decision-making. Additionally, professionals in charge of strategy, marketing, sales, and operations within SMBs will find the course valuable for gaining insights into how BI can optimize performance, customer understanding, and market competitiveness. This course is a stepping stone for SMB professionals aiming to harness the power of data to drive informed business decisions and strategies.