Workshop

Build Your Marketing Campaign AI Agent

Reclaim your time by turning your promotional ideas into a complete multi-channel campaign engine in a hands-on workshop.

Explore this course

Duration 4 hours

Language English

Level Beginner

Prerequisites None required

The course at a glance

Build skills you can put to work.

Small business owners often struggle to run effective marketing campaigns because turning a single promotional idea into a cohesive, execution-ready plan takes far too much time and creative effort. Without a dedicated marketing team, owners get bogged down trying to figure out what to publish, when to send emails, and how to adapt messaging across different platforms. This lack of time and clear strategy leads to inconsistent marketing, missed sales opportunities, and half-finished campaigns.

Build Your Marketing Campaign AI Agent solves this bottleneck by guiding small business owners to build a custom, end-to-end campaign assistant. In this interactive, hands-on workshop, you will configure a dedicated AI agent that first helps you plan your campaign strategy, target audience messaging, and promotion calendar. Then, using guided intake prompts, your agent automatically drafts and formats all the necessary campaign assets—including email sequences, landing page copy, social media post calendars, ad variations, and visual graphic prompts—ensuring every piece stays perfectly aligned with your brand voice and ready to publish.

Course objective

By the end of this hands-on workshop, participants will be able to capture their promotional strategy and brand guidelines into a custom AI agent, use that agent to plan a multi-channel campaign calendar, and automatically generate a complete suite of execution-ready marketing assets, including email sequences, landing page copy, social media calendars, ad variations, and visual design prompts, deployed inside ChatGPT, Google Gemini, Claude, or Microsoft 365 Copilot for immediate and reusable campaign launches.

Who is this course for?

This hands-on workshop is designed for microenterprise owners, solo entrepreneurs, and small business leaders who need to launch cohesive promotional campaigns but lack a dedicated marketing team, spare time, or copywriting expertise, as well as business operators using ChatGPT, Google Gemini, Claude, or Microsoft 365 Copilot who want to transform those tools into specialized, interview-driven AI campaign agents that plan strategy and generate multi-channel marketing assets on demand.

What we'll cover

Key topics

Understanding the Marketing Campaign AI Agent: What an agent is, how it differs from a simple prompt, and how it uses structured skills to handle campaign strategy and multi-channel content generation.

Building Your Campaign Knowledge Base: Using interactive prompts to capture your core brand voice, offer details, target audience, and pricing rules into clean reference files.

Writing Your Custom Campaign Skills: Step-by-step creation of system instructions that tell your agent how to plan campaign timelines and format on-brand marketing assets.

Running the Zero-Writing Intake Interview: Turning on your agent so it interviews you about your upcoming promotion, extracting key offer details without requiring you to write copy.

Generating the Multi-Channel Strategy: Letting your agent produce a structured campaign launch calendar, channel matrix, and messaging hooks based on your interview answers.

Generating Execution-Ready Assets: Using your agent to automatically generate email sequences, landing page copy, social media calendars, search or social ad variations, and graphic design prompts.

Deploying Your Reusable Campaign Agent: Packaging your skills and knowledge files into a custom Skill, Plugin, or Project on your platform of choice (ChatGPT, Google Gemini, Claude, or Microsoft 365 Copilot) for future promotional launches.

What you'll take away

Learning outcomes

Deploy a Reusable Marketing Campaign Agent: Configure a custom, interactive AI campaign assistant on your preferred platform—whether ChatGPT, Google Gemini, Claude, or Microsoft 365 Copilot—ready to plan and execute future launches on demand.

Master Zero-Writing Campaign Intake: Learn how to run a guided, interview-style AI prompt that extracts your campaign goals, pricing, launch dates, and offer details without forcing you to write marketing copy from scratch.

Generate a Complete Campaign Strategy & Calendar: Let your agent build an organized promotion timeline, content matrix, and messaging hooks tailored to your specific target audience and offer.

Produce Execution-Ready Multi-Channel Assets: Automatically generate a full suite of promotional copy, including email sequences, high-converting landing page text, social media calendars, and search or social ad variations.

Create Precise Image & Visual Specs: Receive custom visual prompts and design layout briefs that you or your designer can immediately use to produce matching promotional graphics, banners, and flyers.

Before you join

Come prepared

Materials & tools

Bring the following materials and tools:

A paid subscription to M365 Copilot, ChatGPT, Claude, or Gemini.

Prerequisites

No prerequisites are required for this course.

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